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About Nolo

Nolo is a book publishing agency based in America. Formerly known as Nolo Press, it is one of the oldest internet websites in the world, established in 1971 by Ralph Warner, a UC Berkeley’s Boalt School of Law, and a family law attorney, Ed Sherman. In 1971, Ed Sherman wrote How to Do Your Own Divorce in California. Ed Sherman and Ralph Warner discovered that established publishers refused to publish their book. So they started Nolo Press themselves to publish it. It was later changed to Nolo in response to the modern adoption of the internet. Nolo later started publishing more books in the same sector in an attempt to help people solve their minor legal requirements such as basic will creation, small business formulation laws, business partnership laws, divorce and child custody laws, and so on. In recent times, it also branched to softwares to help make wills, living trusts, file patents, create promissory notes and so on. It was acquired by Internet Brands in 2011. Nolo also provides lawyer searches by location and the legal issue you have.

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Which category does Nolo help? helps the law sector and by connecting potential clients to practicing lawyers. They have a directory of all the lawyers registered with them to help potential clients narrow their search according to their legal requirements as well as by location to find the best lawyers in their area. Apart from that, it also helps regular people learn to do their own minor legal work and saving their money in the process which would have been used in hiring a lawyer for the little things. Part of its mission is to be a portal that would help solo law practitioners and small law firms to get business through the internet. Apart from this, it also helps regular folks with free and paid software to help create their own legal documents which would otherwise require more financial investment from a legal practitioner.

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How can Nolo help your business?

“Although the business mission of Nolo is somewhat contrary in the sense that they encourage people to perform their own minor legal procedures, it’s important to note that they are only the minor and feasible ones that Nolo encourages. The disputable and rather difficult matters are recommended to be solved by a professional attorney or a law firm. To keep in line with that idea, the website also provides directory listings for its visitors, thus providing business opportunities to solo law practitioners and small town law firms, acting as a medium to connect the two. If you are a law firm or a solo practitioner, a directory listing on Nolo will definitely help expand your reach and grow your business.”

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Steps to add business to Nolo

Step 2: You will then be taken to the login page wherein you choose the option to get started with creating a new account.

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Step 3: The process splits into two parts here, one being for the attorneys and the other for customers. Step 3a: For Attorneys, fill in the details requested and star marked and click submit.

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Step 3-1: For customers, from step 2, we click on login on the Do-it-yourself customer side and then click Create an Account.

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Step 3-2: You will then be taken to the account creation page, fill in your details and proceed to submit.

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Step 4: After that, continue adding in your information as specified and your account will be created successfully.

Frequently asked questions about Nolo

Is it a free/paid directory? is primarily a paid directory, and it offers two pricing models depending on your budget constraints. It has a premium and profile subscription type. In profile subscription, it offers a flat subscription fee. You are given a profile, with the option to produce legal articles that link to your profile on Nolo with no limit to the number of articles you can publish, from which you receive direct leads. In premium subscription, in addition to the features in profile subscription, you are given more network-based leads, and exposure and the pricing structure is ROI-based, meaning, you only pay when you receive strong leads from the website.

Does it have listing specific to categories or location?

Yes, the listings are specific to categories and locations. The website mandates that you submit your profile along with the legal practice you specialize in and your location so as to help its customers narrow their search better. It also shows citywide top law firms in your area to further focus the visitor’s search requests.

Does it contain premium listings?

Yes, does contain premium listings. Attorneys that choose to opt for the premium subscription plan receive premium positions in the listings and more exposure in comparison to profile subscription holders. Apart from that, practitioners who contribute to the Nolo blog have a “Nolo Contributor” badge added that helps to increase their credibility

Can we do display ads in this directory?

No, Nolo does not have the option for businesses to do display ads on its directory pages. Although, premium subscription holders are generally given more preference and rank higher in the listings.

Can we add a business description like keywords, Metas, year, employee count, payment methods, menu cards, etc.?

Yes, every business is required to add a description, their address and phone number mandatorily on Apart from this meta and keywords can also be added. Adding additional information such as a profile photo, website link, fax number, special services offered and so on is encouraged, but it seems like it is not a requirement.

Does it have a verification process for adding or editing a business?

Yes, operates on a stringent verification process where, apart from their email addresses and phone numbers, practicing attorneys are also required to add their proof of address and practitioners license to ensure genuine listings on the website.

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