Local SEO for Financial Services

Bring more customers by implementing simple SEO steps to your Financial Services


Help people make the decision of their lives

Financial services and trust go hand in glove. Your customers should have the requisite trust in you. After all, they are placing their hard-earned money in your hands. It is your prime responsibility to ensure they get a fair return. Remember, one satisfied customer can bring in a hundred more. At the same time, one disgruntled customer can not only take away existing customers but also dissuade fresh ones from availing your services. Hence, customer service is equally important. Under such circumstances, a local SEO strategy can play a great role in helping you secure a top rank on the Google search page.

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Have a presence in all directories

Why do people need financial services? This is because they need to trust someone to manage their wealth/finances. The principal objective of managing finances is to earn interest income and multiple the wealth while maintaining the security. Hence, if you are a financial expert, people will definitely need your services. You should have a presence in all local directories as well as in a couple of neighboring directories as well. Business is welcome from anywhere. Maintaining constant contact with your customer is necessary to build up the rapport and trust.

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Local SEO for Financial Services citations

Accuracy and Consistency is the key

What would you feel when you land up at the address mentioned in a website and find no one present there in that name? It can frustrate you. Your clients will also feel the same way if you do not update your NAP and citations. Maintain consistency as well because the search engine bots need to find them and relate to them in the right way. For you, Michael St might be the same as Michael Street, but the search engine bots have a mind of their own. They would end up displaying information about St. Michael, a completely different entity.

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Why is Local SEO important for Wedding Services ?

Why do you need a local SEO for financial services? You have been running a famous financial advisory company for the past three years. You have a lot of loyal customers. They do the advertising for you and bring in new clients. Do you need a separate SEO campaign? Yes, you need one because the world is changing and so are the preferences of people. Your thoughts should align with that of the clients. Otherwise, it does not take time for you to lose the, because of the high level of competition in the market. Investing in a strong online marketing campaign is the need of the hour. Let us go through the process in detail.

Understand the mood of the clients

This is an online world. People receive funds online and they transact online as well. Under such circumstances, it becomes imperative for you to be present for them online and offer your famed services online. Consider the normal scenario in any house today. A gentleman has just retired from a multinational company. He has just received a large amount in his bank. Where do you think he will seek advice to manage his funds? Naturally, the best place to do so is the internet. Type in the words, ‘financial services planner in Florida’ and you get a whole lot of them on the search page. Imagine you have nearly a million searches on Google. The following graphic tells it all.

Do you feel overwhelmed now? You should be because that is the extent of competition today. Your principal objective is to rank at the top of the heap on the first page of Google search. Following the steps listed below can certainly take you right up there. However, things do not happen overnight. You have to do the hard work. The results will come automatically.

Local SEO for Financial Services clients

PPC listing (Pay per Click)

Consider the same example that we had listed earlier. Your search for a financial advisor in Florida leads here.

Pay attention to the first name on the page. You will see a small box with the words Ad typed inside it. This is the PPC advertising concept. It entails that you pay the website to get your name listed on this page. Remember these are strictly parts of Search Engine Marketing and not Search Engine Optimization. You can try this way out as well to be a bit different from your competitors. You should know this concept.

Local SEO for Financial Services ppc

Google My Business listing

What does the following graphic convey? It is a copy of the Google My Business (GMB) listing. Every business should have its unique GMB listing. Acquiring one for a financial advisor is not going to be difficult at all. Access the official page of Google My Business and complete the information sought for by Google. Ensure to enter details accurately. Be careful while choosing the category. There can be a lot of similar sounding categories that can mislead you. Google will send you a verification code. Once you complete the process, your listing is complete. Have a map placeholder in place to help new customers get the necessary directions to drive up to your business location. Include a few landmarks to make it more convenient to people to find you. Yes, this is the crux of the matter. You need customers to find you and not the other way around. A GMB listing is an effective off-page SEO tactic.

Local SEO for Financial Services gmb

Organic search

This is the organic search result for the top financial advisors in Florida. Your primary objective is to top this list in your local search SEO. Remember there are different types of listings for different services. If you do not rank in one service, you should not despair. There are always other services where you might end up with a top rank. This explains why you should list on different local directories service wise and industry wise. The efforts exerted by your team can also help you ace the rankings provided you give them the requisite support and responsibility.

Local SEO for Financial Services organic

Build up effective backlinks

In the not too recent past, a host of backlinks would have been enough to propel you to the top of the SERPs. This had prompted website owners to buy backlinks from the internet. Google saw through this unfair practice and came up with a new algorithm, The Penguin Update. In one stroke, it negated every such attempt to gain backdoor entry into the SERPs.

Now, you have to earn your backlinks. Hence, it is advisable for your company to link up to the websites that matter. You can link up to the top financial services providers in your city and seek backlinks. It is not that easy, but you have to make the try. You can write an informative blog and submit it to them seeking a backlink in return. This is an effective technique. The search engine bots of Google are experienced enough to verify the source of the backlinks before ranking the page on the search engine. Seeking backlinks from authority websites does matter. One backlink from an authority website equals more than a hundred from cheap websites. We have given you the tip. You tread your path and seek the right backlink to help push up your rank on the local SEO.


Final Words

Financial services are just like any other business. They require a strong local SEO strategy to succeed in this competitive world today. An effective campaign can build up the trust factor with your client. This is the most important aspect in any financial services business. Once you win over the trust of the client, he is there for you at all times. Similarly, it places great responsibility on you as well to be available for him at all times. Following these steps listed above can help you build up an effective Local SEO for financial services.

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List of Directories

Top citations for businesses related to finance. These include a list for accounting or financial planning, and another list for insurance businesses of all disciplines.

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